Kersha Group a floor scrubber company, sought to relaunch its brand under new leadership with a focus on international markets. The new identity was designed to blend Persian values with a globally recognizable aesthetic. The logo's first letter represents the sound of "K" in both English and Persian. Targeting primarily male company directors aged 36 to 60, the brand adopted a serious tone, using a blue and yellow color scheme with geometric design elements to convey adaptability, trust, and timelessness.